Beyond the Prompt: Operationalizing Digital Teammates in your CMS
Video Description
Speaker: John Doyle (_doyle_)
Most organizations are stuck in a loop of AI experimentation that never reaches production. The problem isn’t the models; it’s that we’re trying to build houses on sand. Without structure, governance, and reliable data flows, AI is just a parlor trick.
In this session, I’ll show you how we’re moving past prompts to build AI agents that are governed, measurable, and embedded directly into real-world editorial and marketing workflows.
We’ll look at a two-part framework for operationalizing AI in your CMS:
Stop experimenting, start systemizing: How to define a digital teammate charter so AI has clear inputs, outputs, and SLAs.
Moving Beyond the Sandbox: How to take the logic from your team’s best individual experiments and bake them directly into your CMS. We’ll talk about how to turn isolated wins into shared, governed, human-in-the-loop workflows that actually move the needle for the entire organization.
Most organizations are stuck in a loop of AI experimentation that never reaches production. The problem isn’t the models; it’s that we’re trying to build houses on sand. Without structure, governance, and reliable data flows, AI is just a parlor trick.
In this session, I’ll show you how we’re moving past prompts to build AI agents that are governed, measurable, and embedded directly into real-world editorial and marketing workflows.
We’ll look at a two-part framework for operationalizing AI in your CMS:
Stop experimenting, start systemizing: How to define a digital teammate charter so AI has clear inputs, outputs, and SLAs.
Moving Beyond the Sandbox: How to take the logic from your team’s best individual experiments and bake them directly into your CMS. We’ll talk about how to turn isolated wins into shared, governed, human-in-the-loop workflows that actually move the needle for the entire organization.