Humanizing AEO/GEO: How Accessibility Influences the Agent Experience
Video Description
Speakers: J. Hogue and Julie Elman
Almost every organization is scrambling to change their SEO habits to understand the evolving AEO/GEO landscape. How has search changed discoverability, and what are the new metrics, terms, and tools to know? Further, how can some of the best practices teams already leverage — content strategy, content hygiene, and accessibility — become superpowers within this agent-driven landscape?
While the ground has shifted beneath our feet, we already have many of the tools and concepts that we need to encourage discoverability within AI-driven search experiences. And the answer may surprise you — its not about being more robotic, its about being more human.
— A similar session delivered at NED Camp (November 2025) is attached. This talk will be updated to include the latest developments in the AEO/GEO space.
Almost every organization is scrambling to change their SEO habits to understand the evolving AEO/GEO landscape. How has search changed discoverability, and what are the new metrics, terms, and tools to know? Further, how can some of the best practices teams already leverage — content strategy, content hygiene, and accessibility — become superpowers within this agent-driven landscape?
While the ground has shifted beneath our feet, we already have many of the tools and concepts that we need to encourage discoverability within AI-driven search experiences. And the answer may surprise you — its not about being more robotic, its about being more human.
— A similar session delivered at NED Camp (November 2025) is attached. This talk will be updated to include the latest developments in the AEO/GEO space.