SEO! Snippets! Schema! What is going on?

By Diane Kulseth

The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.

What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?

Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.

https://2018.tcdrupal.org/session/seo-snippets-schema-what-going

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