DrupalCon Amsterdam 2019: Drupal SEO Pitfalls and How To Avoid Them

Brent Gees, Wouter De Bruycker
Dropsolid, Ghent, Belgium

Drupal can be your perfect technical SEO platform, but to get the most out of it, you have to make sure it's set­ up like it should be for the search engines, and there are a number of easy to miss issues that can have a big negative impact on your site’s organic visibility. By default, Drupal isn’t bad at all in supporting SEO, but in this session, we’ll go into detail on how to find and fix problems, and how to prevent them in the future.

We will go into the details of how to detect SEO issues common and rare (on real Drupal sites!) and explain their impact on SEO: from indexed internal search pages, invalid sitemaps, indexed test environments to interesting challenges with pagers, multilingual metatags, and more.

Of course, we’ll show you how to solve all these issues when you find them, but more importantly, we’ll show you how to prevent them in the first place.

When you leave this session, you will understand there's more to SEO in Drupal than enabling a couple of modules. We’ll give you methods and guidelines to detect, fix, and prevent problems to develop high quality Drupal sites with SEO in mind.

Wouter De Bruycker, SEO Specialist, is experienced with the ins and outs of Drupal site audits, and getting the best SEO visibility out of Drupal.

Brent Gees, Drupal Architect, implements the technical fixes discovered in Wouter’s SEO audits and has his own bag of tricks for solving them, from configurations to patches, the right contrib. module, or custom code. Every solution has its place in supporting the work that your content teams put into your content.