DrupalCon Amsterdam 2019: Pains And Gains Of Bringing Agile ABM Marketing To A Global Drupal Agency

Nathan Roach, Madhura Birdi, Priyasha Agnihotri, Sheshank Anand
Axelerant

Account Based Marketing (ABM) is hot. And we're finding it a little too hot to handle at times. Add an impending agile transformation to a marketing department working at a global Drupal agency, and you've got yourself a fire.

We'd like to share our story of what implementing Account Based (Agile?) Marketing—or AB(A)M?—looks like, feels like, and runs like. Unfiltered.

Gather round, and learn about our journey towards account-specific, sales motific, (issue prolific) agile marketing.