At Novartis, one of the world's leading pharmaceutical companies, the Channel Management team faced the daunting task of migrating almost 100 corporate websites, with over 15 million annual page views, from Drupal 7 (Beluga) to Drupal 9 (Arctic). However, instead of simply lifting and shifting, they saw this as an opportunity to consolidate all of their standalone country sites under one single umbrella: novartis.com, with dedicated country sections.