Using Data and AI as Your Content Superpowers: Practical Use Cases for Teams Are Ready to Experiment
Video Description
You've heard the promises. AI will revolutionize your content. Data will transform your strategy. But when you sit down at your desk Monday morning, what do you actually do differently?
This session cuts through the hype with real use cases from higher education. You'll see how AI compressed three months of content analysis into a week, how conversational analytics tools let non-technical teams ask questions of their own data, and how custom GPTs built with institutional expertise outperform generic AI every time. You'll also learn what happens when AI runs without guardrails, why "don't use AI" policies backfire, and how to build a case for responsible experimentation in change-averse institutions.
This session is filled with practical examples, prompts, and tools you can take back to your team and start using immediately.
Brian Piper
Brian Piper is an award-winning author, international keynote speaker, and consultant who has been optimizing digital content since 1996. He co-authored the second edition of Epic Content Marketing with Joe Pulizzi, wrote Epic Content Marketing for Higher Education, and hosts the AI for U podcast.
He helps higher education and mission-driven organizations collaborate with AI to make their work smarter, faster, and more human, bridging the gap between innovation and impact.
https://www.drupalcampnj.org/session/using-data-and-ai-your-content-superpowers-practical-use-cases-teams-are-ready-experiment
This session cuts through the hype with real use cases from higher education. You'll see how AI compressed three months of content analysis into a week, how conversational analytics tools let non-technical teams ask questions of their own data, and how custom GPTs built with institutional expertise outperform generic AI every time. You'll also learn what happens when AI runs without guardrails, why "don't use AI" policies backfire, and how to build a case for responsible experimentation in change-averse institutions.
This session is filled with practical examples, prompts, and tools you can take back to your team and start using immediately.
Brian Piper
Brian Piper is an award-winning author, international keynote speaker, and consultant who has been optimizing digital content since 1996. He co-authored the second edition of Epic Content Marketing with Joe Pulizzi, wrote Epic Content Marketing for Higher Education, and hosts the AI for U podcast.
He helps higher education and mission-driven organizations collaborate with AI to make their work smarter, faster, and more human, bridging the gap between innovation and impact.
https://www.drupalcampnj.org/session/using-data-and-ai-your-content-superpowers-practical-use-cases-teams-are-ready-experiment