From SEO to AEO: Optimizing for AI and Search

Many organizations are seeing significant declines in organic traffic, with some reporting drops of up to 60 percent. At the same time, user behavior has changed. People no longer want to scroll through long lists of links. They expect direct answers, clear summaries, and content that responds immediately to their intent. This session introduces AEO, or Answer Engine Optimization, as a practical framework for adapting your digital strategy to this new environment. You will learn how to update your website structure, content, and metadata so it serves both member needs and the requirements of AI-driven tools. The session also looks ahead at emerging trends and how they may influence association digital strategies in the next one to two years.

About the Speaker
JannaCFiester

https://www.midcamp.org/events/2026/sessions/seo-aeo-optimizing-ai-and-search