DrupalCon Baltimore 2017: Keynote: Rise of Content, Commerce and Conversation

Rise of Content, Commerce and Conversation:

These three Cs are coming together to transform experiences for everyone. Well content and commerce were already coming together and now Conversation is changing it all again.

We’ll start with what Conversational Marketing actually is and how it affects what you are already doing today.

We then want to go one step further and talk about how this Conversational shift can also be applied to help transform the technology architecture and team operations to better support the 3C's.

Finally, we’ll cover how this presents a unique opportunity for all of the Drupal Community.



About Martin:

Martin Coady, Executive Director, Marketing Technology

Martin brings over 20 years of industry experience to running VML’s Marketing Technology practice. This global practice supports VML's teams and clients through creating integrated platforms from these solutions and align them with operational plans to achieve clients' business goals. The team works with clients to optimize their current state and examine possibilities for change to ensure their investments are providing value and they are embracing new opportunities. The team looks to emerging industry trends to define our own strategy. Through this thought leadership, best practices for design, implementation and operation emerge. As part of this practice, he leads marketing technology partnerships, drives technical analyst relations and helps create VML's packaged solutions.

He regularly speaks at industry events including the Adobe Summit, Acquia Edge, Gilbane Conference and Nedbank Digital Edge Live in South Africa.

He previously served as the Managing Technical Director in New York, where he worked with clients including Ford, Bristol-Myers Squibb and FedEx and ran VML’s technology partnerships.

Before joining VML, Martin worked at FatWire Software, a leading provider of enterprise content management software, in a variety of roles across the product management, marketing and sales organizations. His main area of focus was designing and building tools to assist companies roll out their first content management initiative more efficiently.

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