Leading a website redesign at your organization? Don’t let office politics keep you from creating the fresh, user-friendly site your organization deserves. This talk will cover how to use data to illuminate your current site’s issues and sell stakeholders on content overhauls and design improvements. Session attendees will walk away with:

Meet the three types of people who may hijack your redesign project -- and understand their concerns
Find the right data to address common redesign questions (and complaints)
Get tips for presenting your website data to a non-technical (and data-phobic) audience

https://www.drupalgovcon.org/program/sessions/four-data-driven-ways-overcome-redesign-drama