A/B testing can be a useful technique for identifying how changes on web pages affect user engagement and conversions. There are several tools available to implement A/B testing including the popular Optimizely.

This session will cover A/B testing in general as well as some common use cases and features for Optimizely including:

Changing simple things like color or text
Adding new content
Removing things from the page
Configuring for phones or tablets
Using redirects for full-page testing
Preview of some advanced features
Intended Audience

Anyone who is interested in learning about A/B testing to improve UX in general and what you can do with Optimizely in particular will benefit from this session.

Skill Levels

This session is suitable for beginners and intermediates.

About the Speaker

Kristen has been working with Drupal since 2004 as a developer and architect, specializing in multilingual, migrations, and SEO. She has presented at many DrupalCons, BADCamps, Stanford camps, and other Drupal camps and user group meetings. Check out Kristen's drupal.org page and her Hook 42 team page for more info.