When an Australian Government data-matching program began sending people to debt collectors, a crowdsourced Drupal site build became the cornerstone action that triggered participation and community support. The site build turned an issue into a movement.

Lyndsey Jackson, instigator of Australia’s #notmydebt, introduces the approach behind this collaborative social media campaign, and discusses some of the challenges, and rewards, of crowdsourced resistance.

Lyndsey will talk about how using Drupal was important not just for the campaign, but as an example of how the Drupal community can use their skill and influence to support non technologists in embracing Drupal and using it on their own projects as a force for good.