Use a Meta Tag Strategy and Drupal to Look Your Best on Social Media
Christian Knoebel
The smallest details in your content strategy can have some of the biggest impacts. We'll look at how Princeton University leverages its newly redesigned Drupal 8 site (princeton.edu) with a meta tag content strategy to tell stories consistently across digital platforms -- from web to social media. Topics in this session include:
How and why meta tags fit within an overall content strategy
How to choose the right meta tags for maximum social media impact
How to configure Drupal to publish meta tags (modules: D8 core, Token, Metatag modules)
Gotchas to avoid
This session is based on a blog post I wrote on the subject (How We Used a Meta Tag Strategy and Drupal to Look Our Best on Social Media) and a subsequent talk I gave at Princeton to social media professionals.)
The smallest details in your content strategy can have some of the biggest impacts. We'll look at how Princeton University leverages its newly redesigned Drupal 8 site (princeton.edu) with a meta tag content strategy to tell stories consistently across digital platforms -- from web to social media. Topics in this session include:
How and why meta tags fit within an overall content strategy
How to choose the right meta tags for maximum social media impact
How to configure Drupal to publish meta tags (modules: D8 core, Token, Metatag modules)
Gotchas to avoid
This session is based on a blog post I wrote on the subject (How We Used a Meta Tag Strategy and Drupal to Look Our Best on Social Media) and a subsequent talk I gave at Princeton to social media professionals.)