For large enterprise organizations, applying a new brand across all departments and digital sub properties is not for the faint of heart, but executing a successful brand implementation of a design system seamlessly and consistently is important for user experience, and brand equity.



In this session, we will explore how Northwell health teamed up with Phase2 to create a design standards initiative for their brand using Pattern Lab that would allow them to successfully launch their new brand across their organization’s many sub-properties on their Drupal 8 platform. This session will specifically highlight the organizational and user experience considerations and processes developed to support the design initiative roll out across this large organization.

From a brand digital application audit, to UX research to building out design patterns in Pattern Lab, this session will delve into how this prominent health system streamlined the digital presence of  brand by producing a comprehensive, online style guide for their health network to deliver the best digital healthcare user experience possible.



This session will include:

The business goals for investing in a design standards initiative

A step by step review of how Northwell developed design and content standards to implement into their new system into Drupal

User experience research and analysis performed to inform the design and content standards initiative

Usability and accessibility considerations  for digital health