Texas Camp 2018 | Talk nerdy to me: Translating technical jargon into plain speak for the rest of us

So you've done something brilliant, and your client doesn't seem to appreciate it. Why is that? How do you get your clients hyped up about the amazing technical solutions you've built? They may ask you, What's the point in getting pumped about APIs? What's "Views", and why does it matter that Views comes bundled in Core? For that matter -- what's Core? Wasn't that a 2003 movie about sending a nuke into the center of the Earth?

Believe it or not, bridging the gap between those who understand technical talk and those who have Literally No Idea What You Just Said is easier than you think. This session will cover handy tips and tricks for demystifying your clients, friends, and family when it comes to all your magic technobabble.

In this session, I'll share a number of helpful techniques I've learned over the years working as a Drupal marketer with next-to-no technical expertise. I'll teach you:

A framework for boiling down your language into clear talk
How to translate your technical solutions into solutions for pain points
Question methods for gauging comprehension and determining technical expertise level

This session will contain plenty of time for questions and answers, so bring your trickiest word puzzles and we'll solve them together.

Leigh Anderson
Leigh is a Senior Marketing Communication Specialist at FFW... and in plain speak, that means most of her job is translating technical concepts into clear value statements for prospective clients. Leigh has worked in Drupal-specific marketing and content roles for more than 6 years, including a stint at the Drupal Association where she worked on the launch and marketing content of Drupal 8. When not writing about all things Drupal (and why clients should care), Leigh can be found peppering her coworkers with GIFs, liking every single Zilker Bark picture on Insta, or strumming her ukulele in the sunshine.


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