Estee Lauder Companies (ELC) has been the global leader in prestige beauty brands. ELC manufactures and markets various marquee brands across skincare, makeup, fragrance & hair care product lines.
With a global workforce with requirements around customer intimacy, product knowledge, regional trends and promotions, ELC invests a lot in making regular learning as part of the job to ensure that their Beauty Advisors are knowledgeable about the products and deliver exceptional customer experience. This is realized through a scalable and global "Learning Experience" platform which has been rolled out to 25,000+ field operators in 20 countries in 14 languages.
Danielle Arnon, Executive Director & Strategic Business Partner at ELC and Srijan would share the decoupled, progressive, responsive & native interfaces of Learning Experience platform and a modular roadmap where we are integrating concepts like AI-based micro-learning, Chatbots, AR/VR, Live Stream and Machine Learning Chatbots.
We will be talking briefly about:
Current features (Product Library, Courses, Points Redemption etc)
Our decision to go decoupled and future state of the platform.
How micro-learning fits in and the chatbots then become an extension of the whole experience
The talk will also discuss various content authoring tools and our final choice.