Understanding user journeys will help us to analyze a person's feelings, thoughts, and touchpoints as they move through different stages in the awareness, consideration, and conversion phases of a funnel. Incorporating the information gathered from a user persona and other user research can help us to identify areas where we can improve user experience on a website. This kind of understanding can lead to more efficient and higher converting digital experiences. User journey mapping is sometimes confused with user stories and user workflows, which is something clarified in this presentation.
This presentation was given as a webinar. You can see a recording of the webinar here: https://www.unleashed-technologies.com/what-are-user-journeys-webinar
The slides for this presentation are here: http://bit.ly/ut-user-journeys-webinar