Eastern Bank was struggling with a number of micro sites that had been built up and not maintained in response to one-off campaigns. The team needed a platform that would allow them to quickly build out marketing initiatives without expanding their site infrastructure.
Join us for this case study to learn how the FFW team:
developed a multi-site solution to easily spin up, deploy, and manage micro sites for specific campaigns or marketing initiatives
designed and implemented a component-based architecture to re-use common display widgets and features across the site and micro sites
integrated with Eastern Bank’s internal APIs, to connect to a wide variety of digital tools that the Eastern Bank team uses to serve their community
created a fully ADA compliant site according to WCAG 2.0A and AA compliance codes
built enhanced security and testing features to ensure that users are always able to easily and securely log on
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