A New Resource-Centric Approach to Sales

Chris Amato

Learn to eliminate the disconnect between projects sales and your team’s availability. Services businesses often suffer from sales problems and resourcing problems simultaneously, due to a disconnect between supply (resources) and demand (Sales). In business, this has been coined the feast or famine phenomenon. During our session, we’ll discuss a strategy to solve your sales and resource problem together using what we call “Pipeline Engineering”. This concept has emerged from Chris Amato’s 15+ years of efforts dampening the impact of feast and famine at his development agency Knectar. Chris and his team are creating a toolkit that agencies can use to add a resourcing lens to their sales efforts and being engineering their sales pipelines.