Testing User Experience to Increase Success

Michael Briggs

All too often, once a site has been designed and built, all considerations about a user’s experience are set aside until the next design begins. But truly successful web sites (think Amazon) know that continued measurement and improvement are critical to success. Come learn about the most popular tools available to measure and improve your web site, from heat mapping, form mapping, to visitor recording and A/B testing, we’ll give you the tools you need to get started. Then we’ll also explore some common areas to jump start your own testing program. • Tool types and best uses • Platform reviews • What to test, when to test • Personalization tools