Content Management: A Job For Humans

Rachael Frank

I get it - content is HUGE; a daunting, time-consuming, AND incredibly important piece of your website. So where do you start? If you're hoping that your CMS will "just solve your content management challenges" - you're thinking about it the wrong way. Great content management is built on strategic decisions, team alignment and buy-in, and consistent deliberate actions. Your CMS is just ONE tool at your disposal. I'll help you develop a strategic approach to creating and managing content PLUS give you tips on how to foster on- going strategic thinking throughout your entire web team.