Taking Drupal Commerce to Market: 2019 Roadmap

Ryan Szrama, Commerce Guys

Drupal Commerce has been in active development since February 2010. We've seen tens of thousands of sites launch with it and process billions of dollars in transactions, including some of the world's most recognizable brands who centered their entire digital commerce platforms around it. However, even today as the Drupal 8 branch picks up steam (7,000 sites and counting!), it still feels like the project's best days are ahead of it.

In the second half of 2018, Commerce Guys engaged in multiple prolonged product roadmap and marketing strategy sessions to determine how to package Drupal Commerce in such a way that the broader eCommerce market gives it a fresh look. Experienced Drupal developers and agencies understand how to get the most out of Drupal Commerce, but because our marketing, products, and services supporting the platform often don't match the language the industry uses, we see room to grow.

This session will cover our efforts to change this, to help teams succeed with Drupal Commerce more broadly by helping them make the case to their clients and / or internal stakeholders that the platform should be considered in even the most demanding environments. Expect to receive a lot of information in a short period of time covering:

Core framework roadmap through the end of 2019
Contributed module initiatives (including who's sponsoring them)
Distribution strategy for Drupal 8 and beyond (e.g. where's Commerce Kickstart?)
Resetting our posture toward the project as open source software vendors
Hosting, support, and bundled services strategy comparable to competing platforms
Observations from third party market analysts we engaged to set our 2019 strategy
Where and how you should be winning deals with Drupal Commerce now
Ryan Szrama
CEO @ Commerce Guys
I'm the co-founder of Commerce Guys and creator of Ubercart (on Drupal 5 / 6) and Drupal Commerce (on Drupal 7). As of 2016 when Commerce Guys spun out Platform.sh as a standalone business and refocused on helping teams succeed with Drupal Commerce, I became the company's CEO and transitioned from primarily a development role to one focused much more on business leadership, sales, and more. It's been a wild ride, and I have a lot left to learn and achieve.


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