Google Analytics 201

Andrew Mallis

I was a self-taught Google Analytics user. I thought I was getting by OK.

But, since working with professional analysts, I’ve seen how my data wasn’t as complete or accurate as I thought I was. And with bad data, it’s easy to tell the wrong story.

Now, I’m here to level you up, and share best practices for setting up your Google Analytics accounts.

In this talk, we will:

provide recommendations on best practices for setting up your views, filters, and goals

explain the connection between users, sessions and pageviews

look at the power of Search Console for unlocking SEO insights

outline strategies for UTM link generation and recording

demystify (and devalue) bounce rates

show how to improve the accuracy of your referral traffic

point to how GTM can be used to unleash features like video tracking, heatmapping, and more

Demonstrate how you can debug GA tracking in real-time

and more!

Attendees will walk away with a handy and concise 3-page guide to take them from basecamp to summit.

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