Google Analytics 201


I was a self-taught Google Analytics user. I thought I was getting by OK.

But, since working with professional analysts, I’ve seen how my data wasn’t as complete or accurate as I thought I was. And with bad data, it’s easy to tell the wrong story.

I’m here to level you up, and share best practices for setting up your Google Analytics accounts.

In this talk, we will:

provide recommendations on best practices for setting up your views, filters, and goals
explain the connection between users, sessions and pageviews
look at the power of Search Console for unlocking SEO insights
outline strategies for UTM link generation and recording
demystify (and devalue) bounce rates
show how to improve the accuracy of your referral traffic
point to how GTM can be used to unleash features like video tracking, heatmapping, and more
Demonstrate how you can debug GA tracking in real-time
and more!

Attendees will walk away with a handy and concise 3-page guide to take them from basecamp to summit.

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