From Squiggles to Straight Lines: Sketch To Make Decisions & Get On With It

The TL;DR is that sketching is a fast way to communicate intentions clearly, iteratively, and collaboratively, and is crucial in our lean discovery and UX processes. Let me show you what works for us.
From Moleskines to Post-its to digital tablets, I doodled my way through many different design careers over the last decade. This sketching practice has been just as relevant for me now, as a UX Designer working on large-scale Drupal websites (as well as within other project roles you might not expect). I'll present ways you too can sketch your way to a successful launch. Harness your innate ability to ask your project team "do you mean this?" and to align everyone around a quick doodle. Communicate functionality and jumpstart development without all the pixel polishing.

In this talk, I will walk through several sketch-based artifacts and activities we use at Lullabot, sharing examples from recent content strategy and user experience projects. This will include sketching remotely, on-site workshop activities, and digitally iterating from either. Leave with some clear action items, tool recommendations, and ideas for how to incorporate sketching into your process… and hopefully, some doodles in your camp notes too.

Intended Audience
Interactive Designers
Project Managers & Product Owners
Anybody interested in communicating complex ideas visually
Note: While the session provides some intermediate information for designers, beginners and non-creative folks are super-duper welcome and will also find value!

Marissa Epstein
Senior User Experience Designer @ Lullabot
Marissa Epstein is a Senior User Experience Designer. In former lives, she was a student of psychology, a packaging designer, and an art director. Today, Marissa solves complex UX problems alongside the Lullabot team, bringing her passion for users and her OCD-level organization skills to usability research, responsive design, information architecture, web project management, and more.

Marissa currently resides in a little Cape Cod in Providence, RI with her huge dog, Elwood, and an also-embarrassingly-large vinyl toy collection. When not behind her desk, she can often be found at concerts, design events, hipster restaurants, and behind non-fiction books.

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