Value Mapping: Building Understanding, Communicating the Benefits of What You Do

For your product or service, we will show you how to build what we call a Value Map. Creating a Value Map can clarify and enhance everyone in your organization’s understanding of what your product is, what it does, and build consensus around what value it delivers.

The result of this collaborative effort is a set of agreed-upon language that everyone across all roles and departments can use to describe, position, write, and talk about your work consistently. It provides a single, sane, maintainable source of truth to use when creating all kinds of assets: sales, marketing, tech roadmaps, hiring materials, and more.

The Value Map helps developers and technical roles see and understand the connection between their work, down in the details of technical implementation, as part of delivering value to your clients and their respective missions. It helps sales and marketing departments communicate confidently, knowing that their big gestures and rhetoric are backed up by technical reality.

Use the Value Map to

Build your communication and marketing strategy and marketing campaigns
Create content and communications materials
Inform your technical feature roadmap, priorities, and planning
Build a competitive matrix with your competition
Plan site and information architecture
And more …

Jeffrey A. “jam” McGuire
Partner @ Open Strategy Partners
Jeffrey A. "jam" McGuire, keynote speaker, Partner at Open Strategy Partners, helps organizations communicate and grow, finding and telling the stories that connect their technologies with the value they deliver. He builds on more than a dozen years of experience and a strong following at the intersection of open source software, business, and culture. His approach to technology marketing—sharing the human context of complex technology solutions, celebrating the expertise and success of their creators—has left its mark in business and open source communities.

Open Strategy Partners: Communicate. Connect. Grow. OSP helps you communicate the value of what you make and do, connect you and your technologies with the people who need to hear your stories, and grow the communities around you.

Tracy Evans
Partner @ Open Strategy Partners
Tracy brings to the table more than a dozen years of strategic marketing, technology, and management experience. She has helped organizations, spanning classic enterprise environments as well as the digital startup scene, connect their value propositions to their target audiences. Tracy, who holds a Mannheim Business School MBA, has organized and presented workshops, seminars, and sessions for audiences across the business world, from startups to enterprise leaders to open source core development teams, agencies, and technology events.

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