How to Write for the Web

Elena Sharnoff (

Surprise! Writing for the web is different than writing for other media. There are many reasons for this: users might start on an interior page and never see the message on your home page. Search engines highlight parts of your site that don’t reflect what you think are the most important. Users flick through your site on the phone. I could go on, but I’d rather show you how to maximize written content so that you’re getting great search and browse traction and that key messaging as well as detailed content both get noticed and propel users to the right destination. I’ll walk you through how to strategically create content that is skimmable, scrollable, and memorable.

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