Websites are typically an organization’s largest marketing tool, and your site is now more crucial than ever.

Few have the budget to fully redo a site every few years. Creating a website that can sustain you for the long-term can be done without spending a fortune!

Learn how to improve the longevity of your site, with tactics such as:

— How to determine what to change.
— Staying strategic: set realistic and smart goals.
— Staying nimble: launch one thing at a time. Then test, launch, and iterate!
— Creating a strong foundation: create a program around website health, including the right team of humans in addition to the right goals and tasks.

We’ll go in-depth on those, plus discuss other ways to ensure the sustainability of your site.