For the last two years, in my work for the Promote Drupal initiative, I’ve been trying to get myself into the mindset of a Drupal evaluator. What do newcomers think when they research which platform to use for their project? What are the pain points and selection criteria they’re thinking about? What keeps them up at night? After many conversations, a survey, a pitch deck, and the release of Drupal 9, I have lots of insights to share. I’ve learned a tremendous amount about marketing, the digital landscape that Drupal competes with, and how to build the marketing arm of an open source project.
In this session, I’ll talk about some projects underway both to market Drupal to outsiders and to grow the Drupal community as a whole. I’ll also talk about ways that you can contribute to the Promote Drupal effort, whether you’re a marketer, content writer, designer, developer, project manager, or brand new Drupal user.