Beyond plain language: techniques for communicating complex concepts and processes / Diana Campbell
Beyond plain language: techniques for communicating complex concepts and processes
Diana Campbell
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Time: Thursday 20th October 09:55-10:30
Room: Ballroom 1
Track: User Experience & Content
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Do you set out to create beautiful, usable content every day but find that it’s, well, kind of impossible given the terminology you have to use, and the elaborate processes you have to guide users through? Do you need to persuade users to do things that are complicated, time consuming, or difficult, or that there’s little precedent for? Do people bounce off your website, or call or email because they just. don’t. get. it?
In this presentation, Diana Campbell, Content Lead at Oxide Interactive, will share practical techniques she uses to prune, sort, untangle, package and clarify content about complex concepts and processes, reducing bounce rates and enquiries, and increasing engagement. She’ll also cover strategies for convincing stakeholders to let you give impenetrable content the makeover it needs.
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https://drupalsouth.org/events/drupalsouth-brisbane-2022/schedule/1638
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Recorded by Tomato Elephant Studio
https://www.tomato-elephant-studio.com/record
Diana Campbell
===
Time: Thursday 20th October 09:55-10:30
Room: Ballroom 1
Track: User Experience & Content
===
Do you set out to create beautiful, usable content every day but find that it’s, well, kind of impossible given the terminology you have to use, and the elaborate processes you have to guide users through? Do you need to persuade users to do things that are complicated, time consuming, or difficult, or that there’s little precedent for? Do people bounce off your website, or call or email because they just. don’t. get. it?
In this presentation, Diana Campbell, Content Lead at Oxide Interactive, will share practical techniques she uses to prune, sort, untangle, package and clarify content about complex concepts and processes, reducing bounce rates and enquiries, and increasing engagement. She’ll also cover strategies for convincing stakeholders to let you give impenetrable content the makeover it needs.
===
https://drupalsouth.org/events/drupalsouth-brisbane-2022/schedule/1638
===
Recorded by Tomato Elephant Studio
https://www.tomato-elephant-studio.com/record