Many business owners view open source code contribution on company time as a drain on billable hours. As a company committed to the Drupal open source project, PreviousNext has had a formalised approach to code contribution baked into company culture, policies and processes. Rather than being a cost to the company, its helped us retain staff at a rate that's almost triple the industry average, high levels of profitability and retention of long term clients. This talk will share the details of how we did this within our own company and how it can be applied to your own company or team tomorrow. It will also explore how company sponsored contribution is the key to the longevity and viability of open source projects like Drupal.