Design Sprints: Designing, Prototyping, and Testing the New IRA Incentive Hub in 5 Days

Beth Watson

Energy Star (https://www.energystar.gov/) is well-positioned to help American households capitalize on IRA tax credits and rebates for energy-efficient upgrades. Since its website receives significant traffic (approx. 30,000 hits/day), it was important to the Energy Star digital products team to take a design-thinking approach with the zip-code based Incentive Hub.

Using the Google Venture Labs (http://www.gv.com/sprint/) sprint process—which is most commonly used in the private sector, but less so in government— a cross-functional team conducted a 5-day (remote) Design Sprint to coalesce information, ideate solutions, make decisions, and prototype designs and content for user testing.

Join this session to learn:
- How the team implemented the Google Venture Labs approach to a government platform
- What worked, what didn’t and how the high-fidelity prototype fared with usability testing
- When to utilize a Design Sprint and other intensive collaboration techniques

Participants will walk away from the session with a good understanding of what a design sprint is and what is needed to conduct one, as well as tangible insights and inspiration from a real-life example.

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