Tame your data: Optimizing Google Analytics 4 with Google Tag Manager and Google Looker Studio

Stephen Pashby

Google Analytics 4 (released in 2020) provides many structural improvements over Universal Analytics (the previous version), but default GA4 events and reports leave many important questions unanswered. Fortunately there are numerous places where Google Analytics 4 can be customized or extended to optimize tracking and relevant reporting.

In this session, we will outline common optimizations for GA4 and how to leverage Google Tag Manager and Google Looker Studio to keep your optimizations and reporting clean and well documented.

In this webinar, we will discuss:
- Google Analytics 4 in 5 minutes
- Enhanced Measurement Events, Recommended Events, and Custom Events
- 2 common ways to track form submissions
- Customizing reporting to highlight your target metrics

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