Comparing simpler alternatives to Google Analytics

Google Analytics is a powerful tool for collecting all sorts of data about your site’s visitors, but it can be complicated to set up and use (especially with the recent transition to Google Analytics 4). There are also privacy concerns that are leading many to look for alternative solutions. For many use cases, it’s completely overkill.

In this session, we’ll examine some simpler and more privacy focused alternatives.

Brian Osborne

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