User engagement has become a primary metric of website success. Though many people think simply adding points and badges will 'gamify' their site and in turn increase user engagement--this is simply not the case. Website creators need to be aware of the motivators for their user base and leverage these to create an engaging experience. When you harness a good game strategy to drive online business objectives you engage fundamental motivators of the human spirit.

This session will:

explore people's motivation for participating in a game,
look at strategies for implementing a successful gamification system,
cover some tools for building it in Drupal, and
include a step-by-step demonstration of getting started using the Goals and Rules modules.
When used correctly, proper gamification techniques can make a big difference in the overall adoption and engagement on the sites we work so hard to create.