Speakers: lwinterdgorton
Do you feel unsure about what your users need and what would make them super happy? Analytics are a great place to start but you simply won't know the full story without talking to your users.

There are numerous tools that are both affordable and quick to implement that will allow you to build a better website without derailing your budget and timeline.

During this session we will start by discussing why user testing might be right for your next project. We will then go into the various options available to test the hierarchy of your content, page structure and layout, the look and feel of the site, and working functionality.

For each we will dive into the ideal situation for using that type of testing, the pros and cons, the cost to the project, and available tools -- some we have used and some we are hoping to try soon. Along the way we will highlight when testing has been successful on our past projects as well as times when it might have not been worth completing.

You will walk away knowing what to use, when to use it, why it will improve your project, and how you are going to do it.

Resources Link: http://goo.gl/hlCbvu
Slideshare Link: http://www.slideshare.net/winterlynn/better-results-with-user-testing