From Feedback to Finish: How to Leverage User Focus Groups for Website Design

Kelly Tetterton

As website designers and developers, we are often told that employing user focus groups would be a great idea, but what does that look like in the real world? Why would you use a focus group, and what could you do with the results if you did? This talk will focus on a real-world example of a why and how a user focus group was used, and how it drove specific design and development outcomes for the new Drupal 8 Chicago Park District website: https://www.chicagoparkdistrict.com/ . Attendees will leave with specific strategies on how to incorporate focus groups into their own projects.

https://www.midcamp.org/topic/feedback-finish-how-leverage-user-focus-groups-website-design

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