Usability testing is how we know that what we have created is really resonating with our users. It is a waste of resources to build the perfect "thing" only to have users ignore it, as if it isn't there. If only there was a way to get user feedback as part of the development and design process.
Drought.gov has integrated usability testing into the design and development process. Small scale usability tests let us know if our product is meeting our users' needs or if we need to adjust, before we go too far down the wrong path.
See how out internal team creates, conducts, and evaluates user tests.