“We are currently looking for the next Rockstars to join our stellar team! All employees must have killer work ethic and offer fanatical customer service.”

Job postings, among so many other things, can be unintentionally exclusive.

Inclusivity is at the heart of an effective content strategy. Accessible code may be imperative for inclusion, but all the code in the world doesn’t do any good if the content is not meaningful to our readers.

In this session, we’ll go over what we can do as content authors to ensure our readers feel that we are speaking with them, not at them. We’ll look beyond the semantic markup and structured content to see the strategic value of inclusive, well written content.

Discussion points will include:

- What makes content inclusive? Including: definitions, clarifications, and real-life examples

- Why is inclusive language important?

- How we can embrace accessibility for those with every sort of ability

- Why awareness and acceptance isn’t enough — how to shift to being more process oriented

AmyJune Hineline
Community Ambassador at Kanopi

I am a Support Admin and Community Ambassador for Kanopi Studios. I have been an active participant in the Drupal community for almost 3 years by contributing to projects and helping with documentation. I am an active organizer of the A11yTalks meet-up and am passionate about accessible information for all. Along with awareness, there is acceptance and action...

Other Gems and Oddities include but aren't limited to:

• I am the youngest of five sisters and have survived, proving I am either good at communicating or at talking myself out of deadly situations.

• I eat with my elbows on the table.

• I like to think that I can play the guitar, but mostly I have my headphones on while listening to someone better and imagining its me.

https://www.fldrupal.camp/sessions/beginner-track/inclusive-content-strategy