Texas Camp 2019 | Derek Zoolander Center for Kids Who Can’t Write Good Case Studies
Presenter: Leigh Anderson
The challenge: Case studies are hard. Knowing what to emphasize and what to downplay in your case study can be difficult, especially if you’re trying to score those sweet, sweet sales leads. The solution: Attend this session! I’ll teach you how to put together case studies that tell compelling business stories about Drupal and digital technology. You'll learn: - The “challenge/solution/result” storytelling framework - How to clearly sell the business value of your work - How to hit the sweet spot on length, tone, and goals for your case study - How to sift through what information is important and what information can be left unsaid The results: You’ll walk away with the knowledge (and several useful templates) for putting together your own first-class case study.
The challenge: Case studies are hard. Knowing what to emphasize and what to downplay in your case study can be difficult, especially if you’re trying to score those sweet, sweet sales leads. The solution: Attend this session! I’ll teach you how to put together case studies that tell compelling business stories about Drupal and digital technology. You'll learn: - The “challenge/solution/result” storytelling framework - How to clearly sell the business value of your work - How to hit the sweet spot on length, tone, and goals for your case study - How to sift through what information is important and what information can be left unsaid The results: You’ll walk away with the knowledge (and several useful templates) for putting together your own first-class case study.