You're about ready to launch your new website - great! But what about the content? As web design has shifted to place more importance on a delightful user experience via features and functionalities, it’s easy to save the nuts and bolts of content strategy for the end of a project. From aligning your content with business goals and user needs, to organizing it for findability, keeping it up to date, expressing your brand identity...don't leave this part to chance! By leveraging opportunities throughout the discovery, design, development and post-launch process, you can easily ensure that your website content is contributing to (and not hurting!) our objectives and user needs.

This session will cover the what and why of key concepts in content strategy, outline the natural synergies with the overall website design process, and ensure you can identify and fix common issues.

Learning outcomes or key takeaways
Understand fundamental concepts in content strategy, organization and governance
Connect content strategy to the broader web design process
Be able to diagnose and address common content issues

Adrienne Smith
Senior Digital Strategist @ Evolving Web
Adrienne has a masters in Information Studies and has been working in the digital content strategy space for the past ten years. She's an expert in tackling information architecture and content governance problems head on to enable efficient information retrieval and sustainable content management.

https://www.midcamp.org/2023/topic-proposal/content-first-design-how-make-sure-your-site-lives-expectations