Google’s Universal Analytics (UA) will reach its end of life on July 1st, 2023. This will open the door to the new and improved Google Analytics 4 (GA4), which brings in a new data model, as well as a plethora of new features.

In this session, we will explore:

The GA4 Data Model
UA vs GA4
Measure web vitals in GA4
By the end of this session, you will understand how GA4 works under the hood. This knowledge will empower you to effectively implement GA4 on your website and use it to measure the performance of each page, which will help you make data-driven decisions to improve the user experience and increase conversions.

Hassan Elbaytam
Analytics Consultant @ Bounteous
Hassan is an engineer by education, a digital marketer by training, and a data enthusiast. He started off working as an intern with a digital marketing agency. He then grew to become the Head of Digital in one of the fastest growing crowdfunding startups in North America.He loves spending his time digging through endless data to find the hidden gems within.

https://www.midcamp.org/2023/topic-proposal/future-google-analytics-google-analytics-4