From sourcing the catalogue to conducting a facility-bound survey to delivering insights for world's most loved toy makers, Its a 6 month long process that requires lot of fieldwork and research and honestly doesnt warrant so much time and effort in today's world of set-it-and-forget-it. For our clients, who are one of the largest toys and games maker for kids and young adults alike, we recently ran a point of view on how tech can bring in the much needed breath of fresh air and steps to achieve digital transformation "Nirvana". Innovations included play sets in a virtual environment to perceive granularly; verbal and behavioral feedback to capture what kids are doing rather than solely responding; making parents, the primary buyers, a part of the process and a shopping-style like environment to enact customer experiences that matters.