The emergence of Generative AI in March 2023 marks a groundbreaking 'iPhone moment' in technology, with profound implications for the way we work. Within media content editorial teams, we are exploring the potential of integrating AI tools into content creation workflows to benefit aspects such as content drafting, video production and advanced content search.

In this talk, I will present novel approaches to using AI to enhance editorial workflows, improve content quality, and tailor content to target audiences.