The Art of Discovery

Jesse Dyck
Morgan Guegan

The initial Discovery phase of a project can be highly strategic and complex. It’s a collaborative process, harmonizing many disciplines - IA, UI, UX, art direction, content, architects, developers and project management. It’s not always linear, and it’s difficult to get so many people collaborating effectively. How can agencies catering to government projects do it, and do it well?

Discovery walks the fine line between reducing risks, managing expectations, generating creative momentum and excitement with the client. For government projects, with many internal stakeholders with competing interests, discovery is essential and can help mitigate those risks.

Evolving Web’s team dives deep into the importance of Discovery and how to achieve the delicate balance between the technical and the artistic.

At the end of this session, attendees will be able to:

1) Navigate the discovery phase of a web project;
2) Anticipate and plan for potential challenges when dealing with large organizational structures;
3) Develop design concepts and technical solutions that will impress government clients.
4) Achieve better discovery outcomes through close collaboration of their design and development teams.

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