Creating a Single Face of Government Across Multiple Sites and Technologies

Bryan Hirsch

The team that reinvented Mass.gov is now charged with bringing a data-driven, constituent-centric, “digital first”, approach to all of the state’s web properties. Our vision is to stitch together a coherent experience across the diverse constellation of websites and technology stacks.

Whether you’re renewing your driver’s license, checking eligibility for food assistance, or starting a new business, we want your experience to be as seamless as it would be on a banking or e-commerce website. Even if you have to interact with four different government agencies, it should all feel like one government organization with a consistent look and feel.

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