DrupalCon Seattle 2019: Community, Culture, Technology: Leadership Lessons
Presented by Elissa Fink, Former CMO, Tableau Software.
When people buy products and services today, they're looking for more than just a promise fulfilled; they're looking for life-enhancing experiences both online and offline. But how do you go about delivering the kind of experiences that not only satisfy customers but turn them into brand believers so that you grow as fast as possible? It takes a deep commitment to nurturing your community, to building a company culture with shared values, and to leveraging technology to do it with speed and excellence. Learn how Elissa Fink, Tableau Software's former Chief Marketing Officer and now startup advisor, applied these principles to help Tableau grow revenue 200x in 11 years.
When people buy products and services today, they're looking for more than just a promise fulfilled; they're looking for life-enhancing experiences both online and offline. But how do you go about delivering the kind of experiences that not only satisfy customers but turn them into brand believers so that you grow as fast as possible? It takes a deep commitment to nurturing your community, to building a company culture with shared values, and to leveraging technology to do it with speed and excellence. Learn how Elissa Fink, Tableau Software's former Chief Marketing Officer and now startup advisor, applied these principles to help Tableau grow revenue 200x in 11 years.