With digital content published across more channels than ever before, how can you make yours easy to find, use and share? This session asks you to think about the things your audience really cares about, and shows you how to create a richly-linked content structure to maximise your investment and make content available everywhere.

After this session, you’ll be able to:
- Transform your audience’s mental model into a logical content model.
- Craft content based on the things your audience truly cares about.
- Discover how to scale your content infrastructure without the usual chaos.