We will take a "boring" topic and make it extremely interesting and useful for Owners of Digital Marketing companies.  They will walk away with a better understanding of the numbers behind how their business operates.

We will touch base on the financial and non-financial Key Performance Indicators (KPIs) that all digital agencies should know and understand in order to effectivley manage their business.  If used properly, the agency should be able to develop a dynamic forecast based on hard numbers that coincide with their strategic goals.  And, if monitored regulary, the agency should by able to identify why they missed, hit, or exceeded those goals.  Ultimately, the agency will be able to make "Course Corrections" well in advance of and shortfall in the future.

This talk is generally focused on the Co-Founder, CEO, COO, and/or CFO of a digital maketing agency.