This is the scene: your organization’s website means well. It always has. But through the years, the content on that site has piled up, grown wild, and has little rhyme or reason. It’s out of control. But you’re trying to make it better. You want to make it better. You need to make it better.



Low quality content hurts your organization all around. It makes for poor search engine discovery. It makes it difficult for people to understand you and your products or issues. And in the worst cases, it gives your visitors the wrong idea and turns them away.



Today we’ll discuss how to wrap your head around the content you have, and then how to whip that content into shape. During this presentation, we’ll discuss:

the qualities of excellent online content -- from blog posts to headlines to images and beyond.

the nitty gritty of actually digging in and assessing your content.

the next steps of making changes to improve your content.



By the end, you’ll have the tools you need to go forth and finally start cleaning up what can sometimes feel like an impossible mess.